Instagram App Database 2023

Overview of Instagram's revenue, usage and demographics

David Curry

Updated: October 9, 2023

Executive Summary

From a zero-revenue 10 person team when Facebook acquired it in 2012, Instagram has grown into an advertising behemoth that may surpass its parent, Facebook, in the next few years.

What are the biggest developments for Instagram in 2022?

Instagram has made huge headway in usage and time spent through Reels, especially in the Indian market.

What percentage of Facebook’s total revenue comes from Instagram?

In 2022, Instagram was responsible for almost 43 percent of Meta Platforms revenue.

Is Instagram losing its touch with younger users?

Not necessarily. As with Facebook, the people who first adopted Instagram in their late teens are now in their mid to late twenties. In countries like India, Indonesia and Vietnam, age demographics lean younger.

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Table of contents

  • Instagram Financials
  • Instagram Usage
  • Instagram Downloads
  • Instagram Demographics
  • Instagram Engagement
  • Instagram Benchmarks

The Instagram Report – Research, Insights and Statistics is provided as Google Sheet spreadsheet with all data presented as charts and tables, so you can easily extract graphics and individual data. It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included? 

  • Document: Google Spreadsheet
  • Charts: 23
  • Data Points: 419
  • Pages: 18

The Instagram Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch


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List of Charts

  • Instagram Quarterly Revenue
  • Instagram Annual Revenue
  • Instagram and Facebook Revenue
  • Percentage of Facebook Revenue from Instagram
  • Instagram ARPU
  • Instagram Valuation
  • Instagram Quarterly Users
  • Instagram Users by Region
  • Instagram Users by Country
  • Instagram Reels Users
  • Instagram Quarterly Downloads
  • Instagram Cumulative Downloads
  • Instagram Downloads by Country
  • Instagram Global Age Demographics
  • Instagram Age Demographics by Country
  • Instagram Global Gender Demographics
  • Instagram Gender Demographics by Country
  • Instagram Engagement Rate by Industry
  • Instagram Engagement Rate by Following Size
  • Social App Revenues
  • Social App Users
  • Social App ARPU

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How does it work?

To get access to the Instagram Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Instagram Report – Research, Insights and Statistics PDF. If you need any help email

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