Apple Report 2023

Comprehensive overview of Apple and its product segments

David Curry

Updated: September 13, 2023

Executive Summary

Apple is the most valuable brand in the world and the seventh largest by revenue. The iPhone has cemented itself as one of the most owned and recognizable gadgets of all time, which has paved the way for an app economy valued at $6.3 trillion.

How much revenue does Apple make from iPhone?

iPhone sales generated $205 billion revenue for Apple in 2022, more than Microsoft’s total revenue. It sold 232 million iPhone units that year.

What is Apple’s fastest growing business segment?

Services was the fastest growing segment in 2022 with a 14% increase in revenue. Apple’s Services segment has also been the fastest growing over a five year period.

Which iPad models are the best selling in 2022?

The iPad Pro 12.9-inch (2022) and iPad (2021) were the top selling iPad’s in December 2022.

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Table of contents

  • Apple Financials
  • iPhone Statistics
  • iPad Statistics
  • Watch, Home and Accessories Statistics
  • Mac Statistics
  • Apple Services Statistics

The Apple Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the sector’s financials, usage, downloads, benchmarks and demographics.

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included? 

  • Document: PDF
  • Charts: 77
  • Data Points: 1985
  • Pages: 82

The Apple Report – Research, Insights and Statistics has been assembled by our in-house team of analysts at Business of Apps. We believe this is the most comprehensive report available on the app market. If you have any questions get in touch data@businessofapps.com

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List of Charts

  • Apple Annual Revenue
  • Apple Quarterly Revenue
  • Apple Annual Revenue by Region
  • Apple Quarterly Revenue By Product Category
  • Apple Annual Net Income
  • Apple Quarterly Net Income
  • Number of Active Apple Devices Worldwide
  • iPhone Annual Revenue
  • iPhone Quarterly Revenue
  • iPhone Annual Sales
  • iPhone Annual Average Selling Price
  • iPhone Annual Revenue by Region
  • iPhone Sales by Model March
  • Number of Active Apple iPhone Units Worldwide
  • Number of Active Apple iPhone Units in United States
  • Smartphone Market Share by Brand
  • Quarterly Smartphone Market Share by Brand
  • Mobile Operating System Market Share Worldwide
  • Mobile Operating System Market Share United States
  • Mobile Operating System Market Share United Kingdom
  • Mobile Operating System Market Share by Age
  • iPad Annual Revenue
  • iPad Quarterly Revenue
  • iPad Annual Sales
  • iPad Annual Average Sales Price
  • iPad Sales by Model May
  • Tablet Market Share By Brand
  • Quarterly Tablet Market Share by Brand
  • Tablet Operating System Market Share Worldwide
  • Tablet Operating System Market Share United States
  • Apple App Store Quarterly Consumer Spending
  • Apple App Store Annual Consumer Spending
  • Apple App Store Quarterly App Downloads
  • Apple App Store Annual App Downloads
  • Number of Apps on Apple App Store
  • Wearable, Home and Accessories Annual Revenue
  • Wearable, Home and Accessories Quarterly Revenue
  • Apple Watch Annual Sales
  • Wearable Market Share By Brand
  • Quarterly Wearable Market Share by Brand
  • Number of Apps on the Apple Watch App Store
  • Apple AirPod Annual Sales
  • Hearable Market Share By Brand
  • Apple HomePod Annual Sales
  • Smart Speaker Market Share by Brand
  • Quarterly Smart Speaker Market Share by Brand
  • Apple TV Active Devices in United States
  • Apple Mac Annual Revenue
  • Apple Mac Quarterly Revenue
  • Apple Mac Annual Sales
  • Apple Mac Annual Average Sale Price
  • Laptop Market Share
  • Quarterly Laptop Market Share
  • Desktop Operating System Market Share Worldwide
  • Number of Apps in the Mac OS App Store
  • Apple Services Annual Revenue
  • Apple Services Quarterly Revenue
  • Apple Services Annual Subscribers
  • Apple Pay Annual Active Users
  • Apple Pay Annual Transaction Volume
  • Mobile Payments Market Share in United States
  • Apple Music Annual Subscribers
  • Music Streaming App Market Share
  • Number of Subscribers to Music Streaming Apps
  • Apple TV+ Annual Subscribers
  • Video Streaming App US Market Share
  • Video Streaming App US Market Share
  • Apple TV+ Annual Subscribers
  • Apple News Annual Active Users
  • Siri Active Users

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How does it work?

To get access to the Apple Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Apple Report – Research, Insights and Statistics PDF. If you need any help email data@businessofapps.com.

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