Social App Report 2023

Revenue, usage and demographics on the major social apps

David Curry

Updated: September 13, 2023

Executive Summary

Approximately 61% of the world’s population have a social media account. In 2022, the number of accounts surpassed five billion.

Which social networking company makes the most revenue?

Meta Platforms, by a lot. In 2022, Meta made $116 billion in revenue, more than the combined total of every other social app.

What platform experienced the most user growth in 2022?

TikTok achieved the most user growth in 2022 at 32%, adding 389 million users.

What social app has the highest user gender parity?

Instagram has the closest gender parity, with 50.8% male and 49.2% female. The highest disparity comes from Twitter, with 57.2% of its userbase being male.

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Table of contents

  • Social App Financials
  • Social App Usage
  • Social App Downloads
  • Social App Demographics
  • Social App Benchmarks

The Social App Report – Research, Insights and Statistics is provided as downloadable PDF document with all data presented as charts and tables. So you can easily extract graphics and individual data.  It provides an overview of the company’s financials, as well as data on demographics and user breakdowns.

Quoted by Bloomber, Statista, Business Insider, TechCrunch, BBC, WIRED, The New York Times

What’s included? 

  • Document: PDF
  • Charts: 97
  • Data Points: 1745
  • Word Count: 4758
  • Pages: 107

Don’t waste time searching the internet for app data – get all the main analysis in this report in one package, sourced and analyzed from multiple validated sources.

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List of Charts

  • Social App Financials
  • Social App Revenues
  • Quarterly and Annual Revenues
  • Facebook Revenue
  • Instagram Revenue
  • Instagram and Facebook Revenue
  • WhatsApp Revenue
  • YouTube Revenue
  • LinkedIn Revenue
  • Twitter Revenue
  • Snapchat Revenue
  • TikTok Revenue
  • Pinterest Revenue
  • Average Revenue Per User
  • Annual ARPU Growth
  • Facebook Profit
  • Twitter Profit
  • Snapchat Profit
  • Pinterest Profit
  • Social App Usage
  • Social App Users
  • Facebook Users
  • Instagram Users
  • WhatsApp Users
  • YouTube Users
  • LinkedIn Users
  • Twitter Users
  • Snapchat Users
  • TikTok Users
  • Pinterest Users
  • BeReal Users
  • Average Time Spent
  • Social App Downloads
  • Facebook Downloads
  • Instagram Downloads
  • WhatsApp Downloads
  • TikTok Downloads
  • YouTube Downloads
  • LinkedIn Downloads
  • Twitter Downloads
  • Snapchat Downloads
  • Pinterest Downloads
  • BeReal Downloads
  • Social App Demographics
  • App Users by Country
  • Facebook Users by Country
  • Instagram Users by Country
  • WhatsApp Users by Country
  • YouTube Users by Country
  • LinkedIn Users by Country
  • Twitter Users by Country
  • Snapchat Users by Country
  • TikTok Users by Country
  • Pinterest Users by Country
  • App Users by Age
  • Facebook Users by Age
  • Instagram Users by Age
  • YouTube Users by Age
  • LinkedIn Users by Age
  • Twitter Users by Age
  • Snapchat Users by Age
  • TikTok Users by Age
  • Pinterest Users by Age
  • BeReal Users by Age
  • App Users by Gender
  • Facebook Users by Gender
  • Instagram Users by Gender
  • WhatsApp Users by Gender
  • YouTube Users by Gender
  • LinkedIn Users by Gender
  • Twitter Users by Gender
  • Snapchat Users by Gender
  • TikTok Users by Gender
  • Pinterest Users by Gender
  • BeReal Users by Gender
  • Engagement Rate by Following
  • Engagement Rate with Influencers by Platform
  • Micro-Influencer Engagement by Platform
  • Influencer Lead to Purchase by Platform
  • Marketers Planning to Use Platform
  • Content Sharing Type by Platform
  • Click Through Rate
  • Cost Per Thousand Impressions

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How does it work?

To get access to the Social App Report – Research, Insights and Statistics hit the buy now button above. After payment you will be taken to the download page to access your Social App Report PDF – Research, Insights and Statistics. If you need any help email

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