Threads Revenue and Usage Statistics (2023)

David Curry

Updated: October 31, 2023

With the apparent self-implosion at Twitter, Instagram-parent Meta launched into the microblogging scene with Threads.

Aimed at users and advertisers fed up with Twitter’s handling following the Musk takeover, it made a large splash in the first week with over 100 million sign-ups. This was helped along by Twitter announcing it had temporarily limited the amount of tweets a user could view in one day.

Threads works in a similar way to Twitter, where a mix of short posts from accounts followed and accounts algorithmically selected as “of interest” are sorted in a feed, which updates regularly.

Instagram, or more appropriately Meta, has not been afraid of being labelled a copycat in the past. In 2016, it launched Stories, a rip-off of Snapchat Stories. More recently, it launched Reels, a direct competitor to TikTok, which reshaped how Instagram was used and introduced the algorithmic features that are prominent on Threads.

Unlike the other two times, Instagram did not launch Threads to fend off a competitor’s growth, but as an attack at a time of weakness for Twitter.

Threads is sold as a safer, moderated microblogging experience, which appears to be in stark contrast to Musk’s “free speech paradise” Twitter. This enticed some advertisers over, but there has not been a huge surge in usage from one side to the other.

To that end, Facebook has now lowered some of the claims it made in the opening days of Threads. Usage has dropped by 80 percent in comparison to the first week – as many expected – and a lot of the conversions on Threads appear more generic than the ones happening on Twitter.

There have been plenty of Twitter alternatives launched since the takeover, but Threads is likely to be the biggest threat to Twitter long-term. The question is can a mix of Instagram followers and brands create an active microblogging community similar to Twitter? Or will users drop-off once the hype surrounding the app dies down over the next few months?

We have collected data and statistics on Threads. Read on below to find out more.

Threads Key Statistics

  • Threads had over 100 million sign-ups in its first five days, surpassing ChatGPT to become the fastest app to reach 100 million users
  • One analyst projected Threads revenue to reach $8 billion by 2025
  • Usage dropped by 80 percent three months after launch

Threads Overview

Title 1Title 2
Launch dateJuly 2023
HQMenlo Park, California
PeopleAdam Mosseri (CEO), Mark Zuckerberg (Meta CEO)
Business typeSubsidiary
OwnerMeta Platforms
IndustrySocial media

Threads Users

Threads reached 100 million users within the first five days of launch, the fastest app to reach that milestone. Active users have declined since then, dropping by about 75 percent.

DateUsers (mm)
6 July30
7 July70
10 July100
31 July25

Sources: Meta Platforms, Sensor Tower

Threads Forecast Revenue

An analyst at Evercore ISI estimated that Threads could contribute $8 billion to Meta’s bottom-line by 2025.

YearForecast revenue ($bn)

Source: Evercore ISI

Threads vs Twitter: Users

Threads FAQ

Who owns Threads?

Meta Platforms, the holding company which operates Facebook, Instagram, and WhatsApp, owns Threads.

How many posts have been published on Threads?

Over 95 million posts were published on Threads in the first 24 hours.

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